We used TikTok to re-invent the Rom-Com for Jollibee, the Philippines' favourite fast food brand.
We took the structure of a traditional Hollywood Rom-Com and used as the base for a series of 9 interactive TikTok challenges that allowed users to tell their own perfect love story. 
What's more, users could springboard off the stories of others, taking their rom-coms in quirky new directions. 

It worked pretty well – 36,000 content creators  produce millions of possible rom-coms. 

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