LAUNCHING A GAME 
BY LAUNCHING A FRUIT
To celebrate the launch of League of Legends: Wild Rift in Southeast Asia, we gave gamers a literal taste of the game. 

We brought Honeyfruit, an in-game power-up, into the real world.


For the first time in League's 11-year history, gamers got to do the impossible: devour this mystic berry for real.
"What if you could taste a power-up?"
CRAFTING THE FANTASY 
We worked with Massimo Pasquarelli, the Ritz-Carlton Singapore’s executive chef, to reimagine Honeyfruit in the real world. 

Using molecular gastronomy techniques, we infused the fruit with micro beads of flavour to create an otherworldly taste that was different with every bite. 

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