REINVENTING THE
LIVE SPORTS BROADCAST 
Nike's Battle Force is a celebration of b-ball culture, with everything from slam dunk showdowns to rap battles. We used Instagram to turn it into a live TV show, curated by fans, making an event for 800 fans into an experience for 2.6 million.
To structure the broadcast, we divided the event into five interactive content segments. 
Each built to work via Instagram's existing functions.

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