TURNING YOUTUBE  INTO 
A MULTIPLAYER GAME 
A game launch's success is decided in the  YouTube comment section. So when Riot Games launched of Wild Rift, the mobile version of League of Legends, we had to stop mobile-hating PC gamers slamming us in the comments. 
To do so, we gave them a juicier target - the biggest bad in League, Baron Nashor. We turned our launch video into an interactive multiplayer battle, challenging fans to unite and defeat Baron Nashor to launch the game. 

By making our launch their victory, we turned skeptics into supporters. 
BRINGING BARON 
TO LIFE, LIVE. 
To bring Baron to life, we live-rendered him in Unity to react to the YouTube Live Chat stream. By weaponising the YouTube chat function, we allowed fans to come together and fight him as one.

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